Within each DHL integrated showroom, an impressive display of its latest innovative solutions inspires creativity and brings DHL's personality into being. From Asia, America, and Europe, every innovation centre is unique yet consistent in its messaging.
We are constantly developing ways to express the innovative qualities of the brand through varying interpretations of its centrepieces. Among the various changes, the showroom of the Asia Pacific Innovation Centre (APIC) tests the idea of dimensions using digital screens separated into several blocks.
This version of the centrepiece created a display that appears in 4D. 12 pieces of 46-inch seamless screens were stacked over four levels on a raised circular platform. Enhanced by illumination from the curved light boxes suspended over the screens, and motion initiated by the two robotic arms, this platform is undoubtedly the focus of attention.
Over at the Americas Innovation Center, we utilised the vastness of space available to create a show stopping suspended centrepiece that signifies the beginning of a visitor's journey.
The showroom is designed around the notion that every innovation centre is the nucleus of its customer-centric innovation approach of today and the future. Every location is built as a continuous and open space that is conceptual and physically translate the creative process taking place.