Nerf Action

Experience

(NERFAX)

The NAX Centre is supercharged with challenging zones of activities, which have been conceptualised with games that test dexterity, speed and team spirit

A sense of adventure is ignited among generations who grew up with the NERF brand. Fans can prepare for hours of fun as they explore the 18,000-sqft arena that incorporates adrenaline-filled gameplay across four zones.

Harnessing NERF’s brand values of Freedom, Empowerment, Adrenaline and Connections, we brainstormed on several gameplay concepts that promote adventure and confidence building, which in turn are socially charged moments that turn into great memories and shared experiences.

Conquer

The conquer zone consists of challenging elements such as a warped wall, rope courses, and a rotating tower that evoke a sense of adventure and exploration. The high ceiling allows for four storeys of different terrains, each with intricately linked elements, each more difficult than the last.

Challenge

Featuring moments of discovery for budding adventure-seekers, Challenge is a high-energy training circuit designed for practising and honing essential NERF skills. It whisks players through an unforgettable experience of exploratory play.

Compete

Transformed into a NERF battle ground comprising two exclusive NERF worlds – Zombie City and Camp Dune.

The star attraction of the NERFAX arena, the action-packed zone creates a high-intensity environment for players to live out scenes from their childhood. Using our expertise and experience in emotional storyboarding and content strategy, we brought NERF’s intellectual property storyboards to life by creating unique experiences that are found nowhere else on earth.

Create

Effectively rounding the zones is a tactile experience for artistic minds to let their individuality shine. Players may commemorate their NERFAX experience by bringing home their own t-shirts or tote bag proudly designed by themselves.

A complete experience

NERFAX brings to life an environment that takes visitors on a story-driven narrative accompanied by interactive play elements. Its vision evolved from the adventure play imagined by the child in everyone as they conquer the world with their imagination and a NERF blaster in hand.