Outerspace
Tencent's innovation centres are a reflection of its commitment to using technology to enrich the lives of Internet users. Functioning as both a innovation and experience center, the centres' unique spaces and diverse content revolve around its cutting-edge R&D.
Conceptualised to draw guests into its macrocosmic world, Tencent pushes new frontiers on technological innovation and discovery. In particular, Tencent’s Innovation and Entrepreneur Exhibition Centre in the city of Qingdao was envisioned as a space that marries culture, community and industry, fusing the brand’s core into a unique, liveable environment.
From the moment visitors enter the space, they experience a floor modelled after the surface of the moon. However, as the realistic depiction of lunar craters pose a safety hazard, we filled them with transparent resin to keep the floor surface level. Overhead, the projection of planets as well as glittery stars complete the immersive experience.
To amplify the cosmic depth of discovery, the two-storey centre at Binhai holds an oversized audio visual room. With a nine-metre height ceiling, Kingsmen emulated the night sky using optical fibre lighting.
Each fibre was delicately installed such that the entire ceiling realistically replicated a firmament of mesmerising stars. This effect was matched by the grandiosity of tall projection screens crafted in an angular form and positioned to make an arc with the main screen.
This was how the hall was transformed into a theatre of complete audio-visual immersion. As the environment fully dazzles visitors, they become excited by what Tencent promises to provide in the near future.
