1976 - 2021
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Time never stands still, and neither do we. Working across the globe to help clients imagine and build their future, we have laid the groundwork for the future that would become our breakout.
The next wave of transformation has arrived. What started as a simple idea marked the start of a new era as we ventured into creating new forms of entertainment for audiences worldwide.
As brands build communities, we think past their boundaries and tell stories that are of-the-moment and authentic. 

Making new memories with thrilling, uninhibited play at NERF Action Xperience.
Nerf Action Experience
Get ready to feel the rush at the first permanent indoor attraction we conceptualised for popular toy brand NERF.
We keep our finger on the pulse of what the audience of today desires. As physical spaces and events move beyond the traditional buy-and-sell format, they evolve into centres for value exchanges. Personalised engagements are made possible with digital technology.
The 5G unmanned store by Singtel sets the scene for retail experiences in the future of a post-pandemic world.
Lululemon in Roppongi Hills, Tokyo uses its space to create community hubs where people can learn and share the physical aspects of healthy living, mindfulness and self-care.
Where business and design collide, we guide brands through some of their most pivotal moments.
The former Cold Storage at Great World City, Singapore is now known as CS Fresh which conceptualises on farm-to-table concept to present fresh food directly from produce to ready-to-eat mediums.
Making pivot to a new blend of live and remote awards ceremony was the KOHLER Bold Design Awards Vietnam where we collaborated with our multimedia partners globally to livestream the event with pre-and-post-production engagement.
Read Chapter 4 in depth